Market Insights

Driving FMCG & Pharma insights with powerful EDC too for data management — MetDRA.

From Data to Decisions: Market Insights That Matter

In collaboration with Metrics Research, our advanced EDC tool MetDRA empowers FMCG and Pharma businesses with reliable, real-time insights. From consumer behavior to brand performance, patient access to physician perspectives—we deliver actionable intelligence that drives strategies, strengthens decisions, and accelerates growth.

FMCG Market Insights

Consumer behavior insights
Shopper & retail trends
Brand equity tracking
Market growth strategies

Patient & physician insights
Disease & therapy trends
Pharmacy & KOL research
Evidence-based decisions

From Data to Decisions: Market Insights That Matter

FMCG Market Insights

Consumer behavior insights
Shopper & retail trends
Brand equity tracking
Market growth strategies

Pharma Market Insights

Patient & physician insights
Disease & therapy trends
Pharmacy & KOL research
Evidence-based decisions

Product Life Cycle Monitoring

Evaluate Brand Performance

Post-Launch Monitoring

Continuous surveillance of product performance post-market entry.

Market Share

Assessing competitive positioning and market penetration.

Radial Menu

Tracking Product Adoption Rates

Tracking the speed and breadth of product uptake by target demographics.

Physician & Pharmacists Switching

Analyzing prescription and recommendation patterns among healthcare professionals.

Methodologies and Execution

Comprehensive research approaches delivering actionable insights through qualitative and quantitative methods.

Focus Groups

Facilitated discussions to uncover qualitative insights from key stakeholders.

Clinic/Hospital Surveys

Data collection from healthcare providers within clinical settings.

In-Depth Interviews

One-on-one conversations for detailed perspectives and nuanced understanding.

Ethnographic Research

Observational studies within natural environments to understand real-world behaviors.

Retail Pharmacy Surveys

Direct engagement with pharmacists to gauge product visibility and influence.

Database Development

Construction of tailored data repositories for comprehensive analysis.

Complete Process

From proposal design to final report, we deliver complete, data-driven market research insights.

Project Timeline

Market Research proposal design

Selecting the appropriate study design

Designing study feasibility

Interviews and surveys

Analysis & interpretation of local & international trends

Complete analysis & interpretation

Data visualization & formulating of study results

Interpretation of results

Presentation of study findings & report writing

FMCG - Services We Offer

For Fast Moving Consumer Goods (FMCG) Industry

Focus Group Discussion

GroupProduct Feedback & Brand Perception, Consumer Journey Mapping, General Market Trends, Gain Expert Insights, Identify Key Drivers.

In-Depth Interviews

Exploratory Insights, Consumer Behavior and Decision-Making Processes, Detailed Feedback, Value Perception.

Field Interviews

Needs and Pain Points, Product Affordances, Competitive landscape, Decision-making processes, Feedback on marketing strategies.

Consumer Immersions

Consumer buying behavior , Usage Contexts and Situational Insights, Product Feature Preferences, Barriers to Purchase.

Mystery Shopping

Customer Experience Evaluation, Quality Assessment, Compliance with Brand Standards, Product Availability and Presentation, Promotional Effectiveness.

Retail/Hyper Store Surveys

Sales Performance Analysis, Inventory Management Assessment, Competitor Benchmarking, Pricing Competitiveness, Customer Insights.

Shopper Insights

Purchase Motivations, Product Preferences, Price Sensitivity, Shopping Experiences, Purchase Journeys, Consumer Demographics, Trends and Insights.

Brand Equity Measurement

Brand Awareness, Brand Associations, Brand Engagement, Brand Differentiation, Market Positioning, Perceived Quality.

Usage and Attitude

Understand Consumer Behavior & Perceptions, Market Segmentation, Evaluate Brand Loyalty, Spot Opportunities for Improvement, Competitor Analysis.

Profile and Penetration

Demographics & Psychographics, Behavioral Insights, Target Market Identification, Market Size and Growth.

Stakeholder Satisfaction

Stakeholder Needs and Expectations, Satisfaction Levels, Perceptions of Value, Identifying Pain Points, Areas for improvement, Feedback on New Initiatives.

Consumer Segmentation

Identify Distinct Consumer Groups, Identify Target Audiences, Monitor Market Trends, Assess Competitive Landscape, Inform Pricing Strategies.

FMCG - Services We Offer

For Fast Moving Consumer Goods (FMCG) Industry

Focus Group Discussion

GroupProduct Feedback & Brand Perception, Consumer Journey Mapping, General Market Trends, Gain Expert Insights, Identify Key Drivers.

In-Depth Interviews

Exploratory Insights, Consumer Behavior and Decision-Making Processes, Detailed Feedback, Value Perception.

Field Interviews

Needs and Pain Points, Product Affordances, Competitive landscape, Decision-making processes, Feedback on marketing strategies.

Consumer Immersions

Consumer buying behavior , Usage Contexts and Situational Insights, Product Feature Preferences, Barriers to Purchase.

Mystery Shopping

Customer Experience Evaluation, Quality Assessment, Compliance with Brand Standards, Product Availability and Presentation, Promotional Effectiveness.

Retail/Hyper Store Surveys

Sales Performance Analysis, Inventory Management Assessment, Competitor Benchmarking, Pricing Competitiveness, Customer Insights.

Shopper Insights

Purchase Motivations, Product Preferences, Price Sensitivity, Shopping Experiences, Purchase Journeys, Consumer Demographics, Trends and Insights.

Brand Equity Measurement

Brand Awareness, Brand Associations, Brand Engagement, Brand Differentiation, Market Positioning, Perceived Quality.

Usage and Attitude

Understand Consumer Behavior & Perceptions, Market Segmentation, Evaluate Brand Loyalty, Spot Opportunities for Improvement, Competitor Analysis.

Profile and Penetration

Demographics & Psychographics, Behavioral Insights, Target Market Identification, Market Size and Growth.

Stakeholder Satisfaction

Stakeholder Needs and Expectations, Satisfaction Levels, Perceptions of Value, Identifying Pain Points, Areas for improvement, Feedback on New Initiatives.

Consumer Segmentation

Identify Distinct Consumer Groups, Identify Target Audiences, Monitor Market Trends, Assess Competitive Landscape, Inform Pricing Strategies.

Focus Group Discussion

GroupProduct Feedback & Brand Perception, Consumer Journey Mapping, General Market Trends, Gain Expert Insights, Identify Key Drivers.

In-Depth Interviews

Exploratory Insights, Consumer Behavior and Decision-Making Processes, Detailed Feedback, Value Perception.

Field Interviews

Needs and Pain Points, Product Affordances, Competitive landscape, Decision-making processes, Feedback on marketing strategies.

Consumer Immersions

Consumer buying behavior , Usage Contexts and Situational Insights, Product Feature Preferences, Barriers to Purchase.

Mystery Shopping

Customer Experience Evaluation, Quality Assessment, Compliance with Brand Standards, Product Availability and Presentation, Promotional Effectiveness.

Retail/Hyper Store Surveys

Sales Performance Analysis, Inventory Management Assessment, Competitor Benchmarking, Pricing Competitiveness, Customer Insights.

Shopper Insights

Purchase Motivations, Product Preferences, Price Sensitivity, Shopping Experiences, Purchase Journeys, Consumer Demographics, Trends and Insights.

Brand Equity Measurement

Brand Awareness, Brand Associations, Brand Engagement, Brand Differentiation, Market Positioning, Perceived Quality.

Usage and Attitude

Understand Consumer Behavior & Perceptions, Market Segmentation, Evaluate Brand Loyalty, Spot Opportunities for Improvement, Competitor Analysis.

Profile and Penetration

Demographics & Psychographics, Behavioral Insights, Target Market Identification, Market Size and Growth.

Stakeholder Satisfaction

Stakeholder Needs and Expectations, Satisfaction Levels, Perceptions of Value, Identifying Pain Points, Areas for improvement, Feedback on New Initiatives.

Consumer Segmentation

Identify Distinct Consumer Groups, Identify Target Audiences, Monitor Market Trends, Assess Competitive Landscape, Inform Pricing Strategies.

Market Insights

From Data to Decisions: Market Insights That Matter

FMCG Market Insights

Pharma Market Insights

From Data to Decisions: Market Insights That Matter

FMCG Market Insights

Pharma Market Insights

Product Life Cycle Monitoring

Post-Launch Monitoring

Market Share

Tracking Product Adoption Rates

Physician & Pharmacists Switching

Methodologies and Execution

Focus Groups

Clinic/Hospital Surveys

In-Depth Interviews

Ethnographic Research

Retail Pharmacy Surveys

Database Development

Complete Process

Market Research proposal design

Selecting the appropriate study design

Designing study feasibility

Interviews and surveys

Analysis & interpretation of local & international trends

Complete analysis & interpretation

Data visualization & formulating of study results

Interpretation of results

Presentation of study findings & report writing

FMCG - Services We Offer

Focus Group Discussion

In-Depth Interviews

Field Interviews

Consumer Immersions

Mystery Shopping

Retail/Hyper Store Surveys

Shopper Insights

Brand Equity Measurement

Usage and Attitude

Profile and Penetration

Stakeholder Satisfaction

Consumer Segmentation

FMCG - Services We Offer

Focus Group Discussion

In-Depth Interviews

Field Interviews

Consumer Immersions

Mystery Shopping

Retail/Hyper Store Surveys

Shopper Insights

Brand Equity Measurement

Usage and Attitude

Profile and Penetration

Stakeholder Satisfaction

Consumer Segmentation

Focus Group Discussion

In-Depth Interviews

Field Interviews

Consumer Immersions

Mystery Shopping

Retail/Hyper Store Surveys

Shopper Insights

Brand Equity Measurement

Usage and Attitude

Profile and Penetration

Stakeholder Satisfaction

Consumer Segmentation

Pharma - Services We Offer

Brand Insights

01

02

Disease Based Insights

Patient Insights

03

04

Physician/KOL Insights

Pharmacy Insights

05

06

Product Lifecycle Monitoring