Month: May 2025

ChatGPT Image Aug 28 2026 11_31_36 AM 1 1

Typhoid Prevention in Pakistan: Breaking the Chain Before Symptoms Begin

Typhoid does not begin with a fever. The risk often starts much earlier—with contaminated water, unsafe food, poor sanitation, or inadequate hand hygiene. Typhoid fever is a potentially serious infection caused by Salmonella Typhi. The bacteria usually spread when a person consumes food or water contaminated with the bacteria. Symptoms can include prolonged fever, headache,...

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ChatGPT Image Aug 28 2026 11_40_55 AM 1

From Shelf to Sale: Why In-Store Visibility and Brand Activation Matter for FMCG Growth

In the fast-moving consumer goods sector, getting a product onto the shelf is only the beginning. The real challenge is getting consumers to notice it, understand it, choose it, and buy it. FMCG categories are often highly competitive, with multiple brands fighting for the same consumer attention in supermarkets, retail stores, pharmacies, convenience outlets, and...

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