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Product Trials
Consumers Engaged
PharmOSS successfully executed a multi-location BTL brand activation campaign for Matrix’s ORAPRO, engaging consumers across three relevant fitness and sporting environments. The campaign was designed to introduce ORAPRO to health-conscious and physically active consumers while positioning it as a comprehensive hydration and electrolyte solution relevant to exercise, sports performance, endurance, and recovery.
PharmOSS supported PharmEvo with the execution of an Above-the-Line (ATL) outdoor advertising campaign designed to strengthen brand visibility, awareness, and recall across high-traffic locations. The campaign focused on strategically selected billboards and outdoor advertising sites to ensure consistent brand exposure and strong visual presence among target audiences.
By placing the brand across relevant high-traffic areas, the campaign created repeated consumer exposure and strengthened overall brand recognition. PharmOSS helped plan and execute the outdoor campaign with a focus on:
The campaign demonstrated how strategically planned billboard advertising and outdoor media campaigns can help healthcare and pharmaceutical brands strengthen visibility and remain top-of-mind with their target audiences. The ATL outdoor campaign helped PharmEvo achieve:
As part of our Training & Development portfolio for Healthcare Professionals, PharmOSS delivered a focused Clinical Research Workshop for OBS AGP, bringing healthcare professionals together for practical learning, knowledge exchange, research capability building, and meaningful academic engagement. The workshop was designed to strengthen participants’ understanding of clinical research principles while encouraging discussion, collaboration, and the practical application of research concepts within healthcare settings.
By combining technical learning with peer interaction, the workshop helped create a more practical and relevant training experience for HCPs associated with OBS AGP. The session focused on creating an engaging and interactive learning environment for participating healthcare professionals, with emphasis on:
The initiative reflects PharmOSS’s commitment to delivering healthcare professional training, clinical research education, capacity building, and customized professional development programs in Pakistan. The clinical research workshop supported: